Sometimes it pays to be a player… A ‘Minecraft’ player, that is.
YouTube star Jordan Maron—who has made a fortune posting clips of himself playing the popular game (which involves building imaginary realms with virtual blocks)—just paid $4.5 million for a three-story house in Hollywood Hills, situated on a hilltop above the Sunset Strip.
Signed by Maker Studios’ Polaris, the 23-year-old—best known in the online world by his YouTube username, “CaptainSparklez”—has amassed over 1.9 billion views and nearly nine million channel subscribers in the five years since his first upload.
Hoping to capitalize on his giant fan base, Maron—whose multimillion-dollar net worth is largely attributed to advertising revenue generated by his comic channel—launched a StartEngine crowdfunding campaign last June with the goal of attracting investors for XREAL, a mobile gaming franchise he co-founded with video-game visionary Howard Marks. The company—which has received $2.55 million in reservations (i.e. non-binding indications of interest)—aims to “build the future of competitive gaming” using its first game, “Fortress Fury,” to establish itself as the biggest name in the mobile player-versus-player market. (To date, the app boasts over a million downloads.)